Katz, Senior Program Director, Overbrook Foundationĭouglas Wyatt Hocking, AIA, LEED BD+C, Principal, Kohn Pedersen Fox Associatesᅠĭaniel A. What is the role of marketing regarding climate change in the green building industry and how is it adjusted for clients uninterested in mitigating climate change?ĭaniel R.What is the role of designers, developers, operators, and other real estate professionals in climate changeᅠactivism?.How can the green building movements communicate better about climate change?.PANEL 2: The Role of the Green Building Industry Lisa Fernandez, Assistant Director, Yale Project on Climate Change Communication, School of Forestry & Environmental Studies, Yale Universityĭavid Ropeik, Author and Consultant, David Ropeik and Associates, Instructor, Harvard University What messages calling for action on climate change have been most effective and why?īryan Walsh, Senior Editor, TIME InternationalĮlliot Diringer, Vice President, Center for Climate and Energy Solutions (C2ES)ᅠ.How has the issue of climate change become so politicized?.What factors influence public perception of climate change?.How have trends in public perception of climate change shifted in the last decade(s)?.PANEL 1: Shifts in Public Perception of Climate Change James Hansen, Director, NASA Goddard Institute for Space Studies part of The Earth Institute at Columbia University ᅠ GBCI continuing education units and AIA continuing education units are available at an additional cost of $75.ĭr. ᅠNot a member? ᅠYou can join and attend below. This free event is open to Urban Green Council Members, but registrationᅠis required. The panelists will discuss how a scientific topic came to be politicized, the influence of human psychology on our ability and desire to comprehend and combat the problem, and the role that building designers and developers play.
We will also hear from other leaders shaping climate change messaging for environmental organizations, academic centers researching the influences on public opinion, and architects designing green buildings for clients concerned about climate change and those who are apathetic to it. Hansen, who in his latest paper makes a link between increased greenhouse gases and recent severe weather across the globe. ᅠ Few scientists have brought more attention to climate change than the outspoken Dr. James Hansen, Director of the NASA Goddard Institute for Space Studies will provide the keynote address.
The goal of the conference is to gather critical thinkers for a candid discussion about climate change messaging and action. ᅠ With public perception literally changing with the weather, Cooling on Climate Change seeks to explore the messages and campaigns behind these swings. And as of 2019, 60% are "alarmed" or "concerned" about it. That number dipped to 58% early in 2012 and rose again to 70% as late as July. In 2006, 77% of Americans said there is solid evidence of global warming.
Urban Green Council invites you to attend Cooling on Climate Change: Designing the Message, a unique half-day conference examining public perception of climate change, the forces that influence our perception, and the role of the green building movement in climate change mitigation and adaptation.